THE
PROBLEM
The taxi industry currently lacks the means to generate additional revenue streams beyond the collection of taxi fares.
THE
SOLUTION
A digital taxi fare payments platform that allows advertisers to target commuters.
The Platform
Commuters
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Top-up taxi fare funds into a digital commuter wallet
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Scan to Pay for taxi rides via a digital commuter wallet
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View Advertisement
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View taxi fare payments history
Taxi Drivers/Conductors
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View a trip's taxi fare payments
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View taxi fare payments history
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Withdraw taxi fare payments
Advertisers
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Create Advertising campaigns and target commuter audience
MARKET
INFORMATION
Revenue Streams
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SMS Marketing (through Ads sent to commuters on their taxi fare payment confirmation SMS)
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Zero-rated USSD App Menu Marketing (through Ads displayed at the confirmation of a taxi fare payment)
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Banner Sponsor (will be displayed on all Web, and Mobile Apps e.g. Sponsored by Vodacom)
SMSs have a 98% engagement rate (source: gartner.com)
*Estimate Revenue calculation based on SMS Marketing for 20% of the commuter base per year
3 000 000 (Commuters) x 2 (Twice a day) x R0.60c (cost per AD (R0.30c API cost per session, R0.30c markup)) x 365 (days)
= R1 314 000 000 potential Revenue before taxes and expenses
Benefits
For Commuters
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Mobile wallet for secure keeping and paying of taxi fares
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More efficient taxi industry
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No more touching of physical money in a taxi (hygienic benefits)
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No more arguments about who has paid their taxi fare or not
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No more headaches for the front seat passengers to count the total taxi fare collected
For the Taxi industry
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Profit share with VAYAWALLET (Additional yet very significant Revenue stream)
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Profits can be used for Taxi industry staff health insurance
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Taxi purchase, upgrades, and maintenance subsidies
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Short term loans to Taxi industry staff
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Efficient reconciliation of taxi fare revenue
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Improved public reputation
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Modernize Taxi industry
For Advertisers
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3 000 000 - 15 000 000 daily commuter base audience
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Robust advert success metrics tracking
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Affordable and targeted advertising for maximum ROI
GO TO MARKET
IDEAS
PARTNERSHIP
Pilot project with local Taxi Associations
|
INCENTIVE
Taxi fare discounts for selected commuters